Promote your keywords at the right time & with the right strategy

For a brief walkthrough of this resource, click HERE

Before You Start

Before attempting to opt-in your desired audience, make sure you know the following information

I. Communication Code
  • This is the five-digit (shortcode) or ten-digit (10DLC) number that your organization uses to text
II. Opt-In Keyword
  • This is the word or phrase that your audience will text to opt-in for receiving updates from your ministry
III. Keyword Response
  • This is the customizable message assigned to your opt-in keyword
IV. Opt-In Message
  • This is the compliance message sent by default whenever an new group opt-in is created
Communication Code
Opt-in Keyword
Keyword Response
Opt-in Message

Promoting Your Keyword

Executing your opt-in instructions correctly will guarantee the highest opt-in rate

I. Give an Overview of the Texting Service
  • Explain to your audience the type of content that you will be communicating to them by text
    • Text Message content may include (but is not limited to)
      • Event reminders
      • Prayer requests
      • Important updates
      • New Content
      • Announcements, and moreā€¦
    • Explain the benefits of texting and how effective it is for delivering messages to the group
II. Provide Instructions on How to Opt-in
  • 1. “Pull out your cell phones…”
  • 2. Enter your organization’s Communication Code into the Contact Field
  • 3. Enter the opt-in keyword into the Message Field
  • 4. You will receive a keyword response and compliance message verifying a successful opt-in

Keyword Promotion Example

This video was created by one of our Partner Churches and was used in services to promote one of their keywords
Text PROMOTE to 77007 to receive this resource to your phone